Resume

SUMMARY OF EXPERIENCE:

A senior market and sales analyst with over eight years of progressive experience in data analysis, business intelligence, product marketing and business development. Skilled in project management providing competitor, customer and market research, sales analysis, business plan development, and tactical and strategic plan development. Highly skilled in time management and organizational planning.

PROFESSIONAL EXPERIENCE:

Corning Incorporated, Acton, MA 1998 - Present

Senior Market and Sales Analyst (January 2002 – Present)

	Establish, build and manage business intelligence organization and processes for division.
	Provide recommendations regarding strategic objectives and input into strategic decisions based on conclusions from analysis of long-term market trends, new business opportunities, competition, technologies and products.
	Manage the collection, storage, and dissemination of information, analysis, and intelligence. Identify and publicize a series of reports to communicate results of analysis.
	Project leader for global customer relationship survey and division situation analysis.

Sales and Market Analyst (August 2000 – December 2001)

	Managed division customer satisfaction measurement process for US and Europe to include web focus groups, online surveys, analysis and presentation of findings.
	Defined and created processes for division competitive intelligence initiatives to include key competitor profiles, product cross reference tables, market trends, and choosing a database system for easy storage and retrieval of information.
	Commercial team representative to IT development group for creation of new intranet-based sales reporting system.
	Developed, analyzed and distributed monthly sales reports to include customer buying behaviors, and profit gain and loss analysis.
	Worked with key distributors to develop strategies that enable company to reach a wider customer base and broaden sales force effectiveness.
	Mined Internet, print publications, and internal resources for key customer, supplier and competitor activities.

Marketing Specialist (April 1998 – August 2000)

	Maintained, updated and generated reports for confidential product portfolio.
	Designed and maintained comprehensive competitor and dealer cross-reference database.
	Assisted in the development of web surveys to benchmark progress in e-commerce initiatives and customer satisfaction.
	Implemented division-wide tracking, analysis and fulfillment of national promotions that generated new product sales in excess of $1.14MM. Enabled promotions to be analyzed for the first time in this business.
	Managed the product marketing process including adds, deletes, changes, launch packages, distributor catalog numbers and catalog copy. Transitioned the dealer new product process to electronic format.
	Streamlined the annual price list update and printing process. Created monthly internal updates for sales and customer service.
	Developed and updated weekly and monthly trend and budget analyses, and forecasts.

Systems Plus, Inc. (SPI), Rockville, MD 1997 - 1998

Business Development Coordinator

	Created and maintained business opportunity tracking systems and marketing information resource libraries.
	Authored and designed monthly company newsletter and sales/customer service information sheets and calendars.
	Managed brochure design and publishing; and modifications to company website design, layout and copy.

Madge Networks, Inc., McLean, VA 1997

Government Contract Specialist

	Worked with 22 resellers and GSA to facilitate monthly product additions/deletions and price changes.
	Created contact lists and generated leads from trade shows for sales team.

IMED Link, Inc., Bethesda, MD 1995 - 1997

Marketing Coordinator

	Developed and wrote marketing materials, advertisements, presentations, quarterly newsletters, web pages and company profile.
	Conducted research, surveyed potential customers, wrote detailed marketing plan and presented findings to company president.
	Designed web pages by managing layout and content, and updating links on a periodic basis.

United States Parachute Association, Alexandria, VA 1993 - 1995

Director of Automation, Assistant to the Director of Safety and Training

	Created membership marketing program that increased new member retention rate by 10%.
	Participated in design and development of computer database user’s manual and authored custom reference guide for LAN based network administration.

Computer:

Highly skilled computer professional with knowledge of Macintosh and PC platforms, Internet protocol and HTML.

	Maintained network of 17 workstations (Novell LAN and AppleTalk networks) including troubleshooting and daily system backups for high volume database.
	Trained coworkers in basic computer use, software applications, the Internet, and videoconferencing.
	Experienced in use of MS Office (Word, PowerPoint, Excel, Access, Front Page, Schedule+, Explorer), COGNOS and PowerPlay Reporting Systems, BIS (Corning’s Business Intelligence System database), SalesLogix, PhotoShop, and QuarkXPress.

EDUCATION:

	MBA - E-Business, Bentley College, MA. May 2001.
	BA - International Relations and German Studies, Randolph-Macon Woman’s College, VA. 1993.

PROFESSIONAL DEVELOPMENT:

	Member of the Society for Competitive Intelligence Professionals (SCIP) since 2000.
	Intelligence Sources and Collection Techniques, Fuld & Company, 2001.
	Innovation Fundamentals, Corning Incorporated, 2000.
	Quality Assurance, Corning Incorporated, 1998.